Now that you have the slow pitch jigs, you have to sell them. Selling slow pitch jigs takes more than just starting a website. First, you have to be good at marketing and selling your product, which can be difficult if you don’t have any experience in either field.
Start selling your slow pitch jigs online. You can do this through your website or a third-party website like Amazon or eBay. We had excellent luck selling our vertical jigs using Shopify.com. Whichever route you choose, make sure you take the time to set up your listings properly and include high-quality photos and descriptions. It would help if you also consider offering discounts or free shipping to sweeten the deal and encourage people to buy from you. Creating a short video is a great way to show your product and its work. You can do this yourself with a camera or smartphone or hire someone to do it for you.
In addition to selling online, you can also sell your slow pitch jigs offline. There are many ways to sell your slow pitch jigs offline. Again, get creative and think outside the box. The more places you can get your product in front of potential customers, the better your chance of making a sale. Below are a few examples of ways to do this.
- Consignment Sales – Many local fishing stores will happily sell your product on consignment. Consignment sales mean you provide them with the jigs, and they get a percentage of each sale. Slow pitch jig consignment sales are a great way to get your product in front of potential customers who are already interested in fishing.
- Trade Shows – Another great way to sell your slow pitch jigs is at trade shows. If you can get a booth at a significant fishing trade show, you’ll be able to reach thousands of potential customers in one weekend.
- Flea Markets – Flea markets are another great place to sell your slow pitch jigs. You can set up a table or booth and sell your jigs to people looking for a good deal on fishing gear.
- Fundraisers – You can donate some of your slow pitch jigs to fundraisers. Fundraisers are a great way to get your product in front of potential customers while helping a good cause.
- Fishing tournaments- are also a great place to sell or donate your slow pitch jigs. Many of these events raise money for charities, so you’ll be able to reach many people interested in helping out a good cause.
- Fishing Clubs-We had great success selling jigs in person at club events.
- Tackle Stores Displays- If you’re selling through a brick-and-mortar store, ensure a professional display so potential customers can see and feel your product.
Marketing Your Slow Pitch Jigs
There are many different marketing strategies that you can use to sell your slow pitch jigs. Finding the one that works best for you and your business is essential. If you need help coming up with a marketing plan, there are plenty of resources available online and in print. You can also hire a marketing consultant to help you get started. Make sure you put together a solid plan and stick to whatever route you choose. Consistency is critical when it comes to marketing.
We used a combination of both online and offline marketing techniques. Below are just a few ideas that you can use to market your slow pitch jigs.
- Create a website and blog where you can sell your jigs online.
- Use online marketing techniques like search engine optimization.
- Set up an online store through a platform like Etsy, Shopify, or eBay.
- Creating social media accounts for your business and promoting your jigs through these channels.
- Creating print ads and placing them in magazines or newspapers that target fishermen
- Post slow pitch jig fishing tips in online forums.
- Advertise through large fishing forums by making regular posts about slow pitch jigs and how to use them.
- Write regular blog content about your jigs and how to use them, and include photos and videos.
- Participate in online and offline fishing contests to get people interested in your product.
- Make a video about your slow jigs and post it on YouTube or another video-sharing site.
- Offer discounts and coupons to customers who purchase your jigs.
- Create a loyalty program to encourage repeat customers.
- Attend trade shows and conventions that are related to fishing.
- Partner with other businesses in the fishing industry to cross-promote your products.
- Use sponsorships to get your name in front of potential customers. Sponsor local fishing tournaments, anglers, fishing clubs, and fishing TV shows and podcasts.
- Try to get media coverage for your product. Send out press releases to local and national media outlets. You can also try to get interviewed by fishing podcasts and TV shows.
- Volunteer to be a speaker at local fishing club meetings. Give a talk on slow pitch jigging and show a PowerPoint presentation showing images of fish caught on the slow pitch jigs.
- Build a list of media contacts such as fishing columnists, radio hosts, and television show producers/hosts that focus on slow pitch jig fishing.
- Make sure your packaging is eye-catching and professional.
- Use online marketing tools such as Google AdWords to drive traffic to your website.
Whatever your marketing strategies, the important thing is to be creative and get your name out there. The more people know about your slow pitch jigs, the more likely you are to sell them. So get started today and start marketing your product. You’ll be surprised at how quickly you can start seeing results.
Influencer Marketing for Slow Pitch Jigs
These people can help spread the word about your slow pitch jigs and get people interested in buying them. Once you’ve found a few potential slow pitch jig influencers, reach out to them and see if they’re interested in working with you. We grew our business quickly by working with the Extreme Kayak fishing Tournament fishing influencers and advertising with Nautical Ventures Marine Superstores. We provided them with vertical jigs in exchange for promoting our product on their social media channels and through word of mouth.
Slow Pitch Jig Fish Photos
The secret to selling many jigs is that you need proof that your slow pitch jigs catch fish consistently and the only way to do that is to show other anglers, not yourself catching fish using your slow pitch jigs daily and weekly posts on Instagram.
The trick to getting fresh fishing pictures of giant groupers, queen snappers, and other exotic fish species for marketing photos is to sponsor long-range boats that fish in the Gulf of Mexico. We also sponsored charter boats and slow pitch jig anglers that fished out of Key West to get weekly pictures of large mutton snappers, groupers, and queen snappers caught on our vertical jigs. In addition, we sponsored slow pitch jig anglers that fished on the Yankee Captains, located in Key West; they, in turn, provided us with great photos of golden tilefish and queen snappers caught using our jigs. Still, we made sure we sponsored anglers who knew how to catch a fish using our slow pitch jigs and take a good marketing photos for us. We also provided charter boats with jigs that regularly fished the deep water seamounts off Marathon and Key West. These slow pitch jigging charters were able to provide us with photos of fishing that were caught on our slow pitch jigs for our Instagram marketing.
Sales Secrets Revealed
Last but not least, we found that anglers always wanted to buy something new, and when they purchased a new product, they would buy existing stock. So we worked on releasing a new jig every month, and that sales tactic worked very well. We previewed the jig the month ahead of time, set a release date for sales, and even offered pre-sales on the jig before it was released.
One of the best ways to sell slow pitch jigs is through word of mouth. If you can get people talking about your jigs and how well they work, you’re sure to sell a few. So make sure you let everyone know you’re selling them, and see if you can get some buzz.
There are several other ways to market and sell slow pitch jigs. These are just a few ideas to get you started. Be creative and work, and you will be successful; there will be bumps in the road, and your existing competition will try to copy your every move but stay focused on your goals, and you’ll be fine. Thanks for reading!